PUMA Rider x Uncle Vinny
Sports brand PUMA is giving the iconic, running-inspired FAST RIDER shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh and local young creative Uncle Vinny, the new FUTURE RIDER Play On and STYLE RIDER Play On fuse futuristic and retro designs through vibrant colour combos and […]
Castle Lite Unlocks is back
…and they’re doing things a bit differently this year. Known for being one of the best hip hop festivals in Africa, they’re giving fans and lovers of the experience a chance to buy their tickets as early as possible, and at the lowest price. 10 years deep into the Unlocks experience, they know that you […]
adidas Originals Launches Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off […]
Music and gaming intertwined
Gaming rules the entertainment industry. It has risen to become a behemoth that eclipses both music and film. Globally, music (R273bn) and film (R590bn) combined couldn’t reach the lofty heights of gaming (R2 187bn) in revenue generated and South Africa is no stranger to its rise either. Whilst the scene here is not boasting the mouthwatering […]
The Death of Superman: Kobe Bryant as I knew him
Superman is dead. From overtaking greats like Larry Bird in career stats, to pulling off his signature fadeaway jump shot almost as if he were on a different astral plane, Kobe Bryant was some kind of magic. The stats will tell you that over the span of his twenty-year career he was a five-time NBA […]
Ebro in South Africa
Apple Music’s Global Editorial Head of Hip Hop and R&B, Ebro Darden, a longtime champion of music and artists emerging from across Africa, recently visited South Africa as part of his ongoing exploration of the continent. During his visit, he spent time with some of the nation’s most gifted young artists in Johannesburg and Cape […]
The NBA and Apple Music launch BASE:LINE
Apple Music and the National Basketball Association (NBA), together with UnitedMasters, are excited to premiere BASE:LINE, a new Apple Music independent music playlist committed to searching the earth for the best new hip hop artists. Throughout the history of the NBA, hip hop has been synonymous with the league’s culture. The teams, players and fans have […]
Black to the Future’s State Theatre Rendezvous
A strictly hip hop event is set to light up the South African State Theatre’s Rendezvous on Thursday, 30 January 2020. The show is centered around bringing the culture together, particularly celebrating the old school as well as the leaders of new school of hip hop. Hosted in collaboration with the State Theatre, Mphankomo Creatives […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
The Republic of Extra Cold
One of Castle Lite’s flagship events, Republic of Extra Cold took place this past weekend. The coolest place to be this summer was somewhere in the Atlantic ocean together with the ruling president elect for the second term in office – Pearl Thusi – and her cabinet of ministers. With Donovan Goliath holding down the […]
A bold musical world with Moonchild Sanelly, DBN Gogo, Ms Cosmo, and DJ Speedsta
In describing her sound, Moonchild Sanelly has been very deliberate about the way she would like her music to be categorised. “I created my sound “future ghetto funk” in 2007. When I got [to Joburg] I’d gotten deals from different labels. I’d be like ‘I don’t listen to afro-punk, I’m not going to act like […]
The SA Hip Hop Museum honours inductees at the Hennessy Wall of Fame
Osmic Menoe has added to his already considerable contribution to SA’s hip hop culture by founding the first ever SA Hip Hop Museum. While the museum will only be opened to the public in 2020, he’s partnered with Hennessy for the Wall of Fame; a tribute to those who have laid the foundations for the […]