G-Star RAW relaunches the G-Star Elwood
G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that
The collective with a shoestring budget that BROKE the mould
Each time I see the word “broke” I’m transported to the skits interspersed through Kanye West’s sophomore, Late Registration. For anybody that’s unfamiliar, they chronicle
Africa’s first Jordan collaboration comes to life with Shelflife
The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming.
Thebe Magugu Has Capsule Collection With Christian Dior On The Way
Thebe Magugu is collaborating with Christian Dior in a capsule collection set to be dropping soon. The collection, in aid of the Charlize Theron Africa
Local young designers call the Braamfontein concept 99 Design Store home
Young and independent designers are often faced with a number of challenges in growing their brands. Distribution of their product can sometimes be the thorniest.
South African creatives Kabelo Kungwane, DBN Gogo and Wireless G are at the heart of Patta’s “Each One Teach One” campaign
They kick started The Wave late last year with a new interpretation of Nike’s Air Max 1 and it’s been ebbing and flowing since. Patta’s
Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles
The Patta and Nike partnership goes back to 2008. Born as a streetwear store in 2004 “out of love and necessity rather than profit and
Rich Mnisi: Exploring Uncharted Territories, Stretching Boundaries
There’s a rich history of the northernmost tribes of South Africa embracing womanhood as a tool of empowerment. The Balobedu have for centuries had a
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
Beyoncé’s fourth drop of her adidas x Ivy Park collection is set to take place soon. Where she’s been the sole face of the brand